How to Use Facebook Flex Targetting
I’ve seen a lot of folks asking for help on how to get Audience Intersect working. Well, let’s put that to bed now.
Audience Intersect is Dead!
It was awesome while it lasted, and even more awesome when TeeSpring gave it to their sellers for free, but it hasn’t worked in months, and I don’t see any reason why the developers would bring it back to life… AND THAT’S GOOD NEWS FOR YOU!
The reason they wouldn’t dare bring it back to life is because Facebook now has the same functionality that only Audience Intersect was once able to achieve. That’s right! With Facebook’s new(ish) Facebook Flex targeting feature, you can do the exact same thing you used to be able to do in Audience Intersect. If you forgot what Audience Intersect was capable of, let me remind you with a quote straight from their site:
Target only the people who like multiple Interests.
For example, you could target people who like both Luke Bryan and Whiskey. You could also target people who like Beer and Baseball. What about Weight Loss and Crossfit? Or even 2nd Amendment Rights and Hunting.